Category Archives: Marketing your novel

Life Sans Internet ~ The Tribulations of Launching an Novel Without the Internet

When I was thinking about this blog William Shakespeare’s seven ages of man came to mind.

“All the world’s a stage,

And all the men and women merely players:

They have their exits and their entrances;

And one man in his time plays many parts,

His acts being seven ages……………

………….Last scene of all,

That ends this strange eventful history,

Is second childishness and mere oblivion,

Sans teeth, sans eyes, sans taste, sans everything”

In the two weeks leading up to the launch of Ancasta I certainly felt like a player in a story, where obstacles placed on my path seemed insurmountable. The first major one was my internet connection going down.

At first I was told that all would be well in 48 hours, but when that deadline passed and the rotating circle (I think it means wait) which usually comforted me that Google would spring to life on my screen, slowed down to such an excruciating pace that I could even go to make a cup of tea, (only the British will understand this one) come back and make a phone call before the screen, ‘This page is currently unavailable,’ dashed my hopes yet again.

In desperation I then discovered that I could gain access before 6.30am and sometimes late at night and so I embarked on a damage limitations course of action, where I answered vital emails, posted the occasional blog and made an on line presence spasmodically on Facebook and Twitter. I felt desperate. Talk about ‘Reactive’ rather than ‘Proactive!’

I tried to focus on ‘off line’ events including a Pre-launch special, which had its own distressing consequences (which I will refer to in my next blog), the timely arrival of my copies of both books, the actual launch on 7th July and other ‘live’ events through the summer.

I was relieved and excited when my copies of both Ancasta and Riduna arrived. There is nothing like the moment when you hold your creation gently in the palm of your hands, and gingerly flick through the pages. My novel was ‘born!’

Next I needed to forward publicity materials; posters, leaflets and bookmarks to various venues. I could certainly do that without the internet.

What a relief when last Saturday’s launch in Woolston and Bitterne was so enjoyable and I learnt a lesson that day, which was important to me. I find it a delight to meet real people.

I also learnt during those early morning and late night vigils on the net, how important it was to truly connect with people as (on line) friends. I found myself searching for a familiar ‘tweeter’ in order to have a meaningful exchange, albeit briefly.

Hootsuite helped. though, where I could schedule key tweets.

Now the internet is working again. What a relief!  In fact I now have wi fi and with a little notebook I’ve just invested in I have the luxury of having both on at the same time…. Just because I can.

To let you into a secret, with the wonder of technology this post is coming to you automatically by scheduling it, and I will be back home after a well needed break tomorrow.

Why, just when I needed the internet so vitally did it desert me? Who knows, but it taught me to value real relationships with people all the more.

Having said that, I feel that I now need a genuine ‘On Line Launch,’ and so, once I am back and settled it will begin. I have made such good ‘on line friends’ that I’m asking for your support.

I wonder if Will Shakespeare were alive in this technological age, how he would have changed his speech.

Can there be life Sans Internet?

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Filed under Ancasta, Marketing your novel, Talks

Talking to your Readers

Today I am going to share with you my experiences and tips for making contact with potential readers but especially ideas for giving talks about your writing:

On Line Contact

Since the launch of Riduna, like all authors on Social Media today, I have been reaching out to potential readers, and that moment of contact, be it an encouraging tweet or a more in depth e mail, gives me a great deal of pleasure. On line contact is great and the surprises of these responses never fails to give me a lift.
A couple of good examples of this are when I was e mailed by the last lighthouse keeper to live on Les Casquets just off the coast of Alderney, following my blog about the story of the legendary lighthouse keeper’s daughter; and then there was my blog about my favourite book of all time, The Skallagrigg, when Michael Horwood, the author contacted me; but there have been many more, too numerous to mention here.

The ability to connect up with people with similar interests from all parts of the globe is astounding. There are several Alderney born people who have linked up with me from, for example, Canada, New Zealand and Argentina. This leads to colourful and varied tweets about a place we all hold close to our hearts, however far away.

Face to face

Another rewarding area of my promotional work is meeting real people!

Book signings are the obvious ones and I am beginning to work out a schedule for my sequel Ancasta, which will be more comprehensive than my experience with Riduna. It is not only the actual book signings which have an impact here, but mentions of the event in the local newspapers, on the radio and posters in the bookshop. In England be warned. If you ask to put a poster up in the local library they will charge you to do so.

Talks – In the last three years I have also given several talks and once your name is on the network of possible speakers, you soon find that your details are passed on from one group to the next. My talks have included three local libraries in Bedfordshire, two local and thriving ladies groups and a Walk and Talk on Alderney itself.

Last night I was warmly welcomed by the Aragon Ladies in Ampthill. The hour went so quickly and I felt a real rapport with this group. We finished the evening with a little quiz and a feeling that there was much more to tell, which might be saved for another occasion in a couple of years time.

If you are thinking of giving a talk about your writing here are a few pointers:

1. Be prepared. It goes without saying that it’s good to write a script, initially. After making a draft, I feel quite happy with, I always do the following:

– Read it aloud and time myself

– Make a set of prompt cards

– Talk it through with the prompt cards onl

– Never read from a script at the talk

2. Plan a variety of approaches to interact with your audience. For example:

– Start with a brief outline of what you are going to talk about and split it into parts. (This evening I am going to talk about my family history, my research, how I came to write my first novel Riduna and a bit about the island of Alderney itself……….

– Ask questions of the audience (Who likes Historical Fiction? Has anyone visited Alderney? This gets them engaged with you. Has anyone been to one of my talks before? is a good one! If they have, maybe you will have the confidence to adlib and change your approach a little, or adapt your content.

– Always say at the beginning how you would like questions. Are you happy with interruptions during the talk? Would you like them to put their hand up? Will you give time for questions at the end or also half way through? (This option breaks the talk somewhat, and adds variety, but I usually say that I’m used to interruptions teaching 16 to 19 yr olds, so don’t stand on ceremony and ask questions whenever you wish to – within reason, of course!)

– You could plan a short quiz with a prize of a chocolate bar or two. If I do this I ask them to stand up at the end, because I’m not going to mark them all myself, then, as I give out the answers, people sit down if they get an answer wrong. It’s a bit of fun and your audience has been patiently listening to you for about 45 minutes by then, so I usually find they like to stretch their legs!

3. To Power Point or not to Power Point, that is the question! I asked writers their opinion on this matter before my first talk and had a wide variety of responses at either pole of the argument. Some said that it was distracting and others said it was extremely helpful to give a visual impact. Personally, I found it really useful as a visual and verbal prompt, but then I only used pictures, photos and key words and phrases. That’s all I needed to keep on track. The last two talks have not had the facilities and so I must admit being a bit more nervous without this prop. After all, the only thing the audience was now looking at was myself! Last night though, I had got in my stride and it went very well, so I’m happy either way. It’s up to you. If the facilities are available you can decide.

4. Give yourself some quiet time before the talk. Usually my talks have taken place on my writing days, but last night it was after a full day’s work. I rushed home, threw something in the oven for tea, my husband loaded the car with my things, which I’d got ready the day before, I washed, changed and dashed out of the house. Luck had it that I arrived fifteen minutes early and so sat in the quiet of the car park gathering my thoughts. Those minutes were so precious and put me in the right frame of mind for the evening ahead.

5.  Always try to finish as if there is more to come and maybe they’ll invite you back in a couple of years’ time. Not too soon though!

6.  Try to mingle afterwards and chat, giving people time to ask questions in a more casual manner.

7. Should you make time for a book signing? This is your personal preference again, but I see these talks as an opportunity to get to know people and to reach an audience rather than as hard sell. If you do have a book signing then it might be polite to ask the organiser beforehand if they think it is appropriate. You may find that, if it is advertised as a talk and book signing, some might be put off. I don’t know. But if you advertise a book signing locally later on, your audience will now know who you are and might be prompted to come.

8. Always have promotional material handy. Free bookmarks with your website details on them are great and people pick up leaflets if you leave them out. I always have Alderney brochures out as well and joke about my talk as a promotion of the island in disguise which causes amusement. These are usually snapped up at the end which is great.

9. Don’t forget that you are usually paid for giving the talk, including travel expenses if appropriate. I usually ask for the minimum, because I gain so much pleasure out of the occasions, but you can usually negotiate.

10. All it takes is dropping in to your local library, or researching to find out the phone numbers of various groups which are usually advertised by posters in local supermarkets. As I said earlier, once you have given a successful talk, you will find your name is passed around and people contact you too.

Have you any tips for writers thinking about giving talks? Let me know and

good luck!

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Filed under Blogs, Libraries, Marketing your novel, Talks

An interview with author Brian Holers of his first novel Doxtology – A Novel Publicity Blog Tour

When asked by Novel Publicity if I would post a blog for them about Doxology by Brian Holers I first read this interview, not taken by myself I must admit, and was so impressed by the author’s thoughts that I was enthusiastic to be involved. I have not as yet read the book and so I cannot claim to review it but if this moving, honest and inspiring account is anything to go by, then it sounds a great read and I am going to order it as soon as my Kindle is working. I know several friends who will be interested in reading it too.

I wish Brian success with his writing and the method he has chosen to use to publish his first novel. Here is what Brian says:

1. Why did you choose to write about characters who set out to rediscover their faiths?

The characters in Doxology don’t really set out to rediscover their faiths—they simply rediscover them when everything else is lost. My two central characters, Vernon and Jody, uncle and nephew, are just living life as the story begins. Jody has a pretty good, interesting life, he has a stable job working for a nice family, he’s in love with the daughter of that family and works for the son and father. He has totally inserted himself into this family, and his life has promise. Only when he learns that his father is dying does he decide to return home, deal with things he has successfully avoided, and discover the great role faith has played in making him who he is. Vernon, conversely, is making his way through life, but just barely; the tragic loss of his son has made him a mere shell of the man he once was, and the greatest joy of his current life is his ongoing endeavor to show his disdain for God. Only when he fails in the one pitiful thing he has left, when he is broken down to absolutely nothing, is a return to faith possible. The story is entirely fabricated, without really a shred of reality, though I can recognize parts of myself in many of the characters. Particularly Jody’s girlfriend.

2. What was the inspiration for this book?

The inspiration for Doxology was the longstanding concept of “my brother’s keeper,” superimposed on the Jewish concept of “dayeinu”. Dayeinu is what Jews say during the Passover seder in contemplation of the many things God has done for us—the concept of “it would have been enough.” “If only God had led us out of the desert, dayeinu, it would have been enough. But no, God did something more.” In 2005, when I finally started writing, I worked on short stories and met twice a month with a group of other writers. When my wife and I decided to leave the country for a year, I figured, well I won’t be meeting with a writers’ group anymore, maybe I’ll just write a book. And I wrote the first several drafts of that book while we were traveling, from a smelly dive-shop hotel in Zanzibar, where I had to drag a rickety wooden table into our room and kick my wife and son out for the afternoon, to a beachfront room in Phuket, to the lobby of a YMCA hotel in Jerusalem, to a coffee shop with stale cookies in Malaysia, where my family and I helped build a Habitat for Humanity house during the day. And really that trip cemented for me the idea that anywhere you go, the stories are the same. We all care most about our families. There are so many good things God does for us.

3. What surprises did you encounter in writing Doxology?

The greatest surprise I encountered when writing Doxology was the way Vernon kept trying to take over. When the story began, it was all about Jody. The problem was, Vernon’s conflict was more immediate right from the beginning—dealing with the death of his only son, his constant drinking and self-destructive behaviour. He just kept taking over—maybe Jody’s struggle was so much harder to portray, since he seems to be doing pretty well in his current life, unlike Vernon. I overcame this problem by letting go—I stopped fighting it. I let Vernon take over, and then struggled to really work my way inside Jody, which took a long time. I overcame the problem by deciding the book was going to be done when it was done, and I couldn’t rush it.

4. Why did you decide to become a writer?

I discovered my passion for stories at a young age—I have always been filled with stories. It took me awhile to begin to try and write them down. It also took me a few years to discover that trying to tell people the stories I imagined just made everyone think I was weird (which is a fair assessment) and that I talked too much. I’m glad it worked out this way though—if I had discovered my passion for writing at a young age, I would probably have struggled in a losing battle to make my living that way, and I’d be discouraged and burned out by now. What I discovered instead, in my twenties, is that for a guy so animated by imaginary stories, I’m surprising adept at negotiating the physical world. A dozen or so years of self employment allowed me to strip away a lot of detritus, have a lot of time alone to think. Once, a consultant I hired to help me manage my tree service told me that the world inside my head was more vivid to me than the world outside, and that’s when I decided I had to get serious about my writing.

5. What is the most effective resource you have found for writing?

The only effective resource I have come across to hone my craft is time. And the best advice I received is not to rush. Even when you think you’re done the first or the first several times, put the book away for awhile and come back to it. Don’t rush. I wish I had kept track of how much time I spent on this book—I would guess between 3,000 and 4,000 hours. For one little book! But the advice goes deeper—don’t rush, make a schedule and sit there and write. Give yourself the time and then sit there and do it. If you’re like most of us and have a job, don’t try to commit too much of your day to it. Give it an hour a day, two hours, whatever. Just commit to it. It’s so much easier to come home from work, have a few drinks, go to the bar, and sit and stare at the stories in your head and say “I’m a writer.” You’re only a writer if you’re writing. As for bad advice, I am totally self taught in this craft—the only bad advice I have received is regarding publishing. A lot of people told me even a year ago not to self-publish. However, I have one thing now I wouldn’t have if I hadn’t decided to self-publish, and that is a book.

6. What is your favourite writing ritual?

My favourite writing ritual is to go to my desk at night after my son goes to bed, have my wife put on her headset if she wants to watch TV or listen to music or whatever, just make it very quiet, and sit there until I really need to go to bed. 7. What do you like about writing?

My favourite part of the writing process is the feeling I get each step of the way, which comes from deciding what I can do that day is good enough. Lately I’ve been writing essays. I start with jotting down notes—I write a lot by hand, I think better that way. I’ll write down in my sloppy scratch all the ideas that come to mind on a subject. Then the next session, I’ll organize all those notes, expand a bit, put them all in order. Again, all on paper. Next time I’ll write a draft, and even as I’m writing I know there will be a lot I want to change. Then I’ll print it, make changes, and write again. But I decide each step, and each draft, is good enough for what it is. My least favourite part of writing is that it’s always late and I’m always tired and have to get through it, which I do by setting short-term goals. The greatest of which is brushing my teeth and going to sleep.

8. Why did you decide to self-publish Doxology?

The traditional, old-school publishing world is in total disarray, which is why writers like me have to take things into their own hands. For a lot of us, especially first time or unpublished writers, our hope to be published is simply that, hope. We look at getting a publishing contract as our best chance of being somebody. Now that I’m out here, I have a better sense of how books are sold, and I am here to tell you it is not easy. Possible, yes, but not easy. There are a zillion other forms of entertainment that require much less effort. A publisher really has to sell several thousand copies of your book before beginning to break even. And if you’re just a regular Joe like I am, and nobody’s heard of you, that’s a tall order. Then the other piece is, even if you do get published, you have to do all the work to sell the book anyway. There’s just not enough money in this equation for a publisher to do any real work for you, not until you’ve begun to prove yourself. Personally, as one with good business sense, I like this new model—there is no one between me and all my potential customers—no one saying it’s not good enough, no one saying we can release your book in 18 months.

9. What advice do you have for aspiring authors?

Advice to aspiring authors—writing may well be the hardest thing you will ever do. At one time I had tons and tons of business debt, customers calling me daily, six highly-paid guys showing up at work every day looking at me for their instructions. I paid through the nose for liability insurance, workers’ comp, and every tool imaginable. Then I waited for the guys to start calling me to say why the jobs couldn’t be done, while I drove around scrambling for more work. All of that was downright easy compared to writing books. But there’s no joy like it. And while I am normal person who has made a lot of mistakes in life, I have found that the more my life is straight, the better my art. The old concept of the tortured writer or tortured artist with various addictions only goes so far. If you want to write clear, clean prose, make yourself as good a person as you can be, and the words will flow. Keep your head up. Be entertained by your writing. Rejoice in the little things. Ultimately writing should be something you enjoy, that gives you passion. I have read that 10,000 hours pursuant to any activity is required to make one an expert, and writing is no exception.

10. What can you say about this book that we wouldn’t learn from the synopsis?

I am grateful to say, Doxology is a beautifully written book, filled with symbols and layers of meaning. It is so much more than I set out to write, and I am proud to say it is so much better than even I thought it would be. It’s not Dostoevsky or the Holy Bible, no, but it is a sweet, moving, inspiring little story of love, loss, and redemption. All told in a Southern accent so thick it just oozes out of the pages.

Click on the link and read an exerpt below and see for yourself:

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Filed under Book reading, Book reviews, Marketing your novel, Reading a novel, Writing, Writing a novel