Category Archives: Publishing your novel

The Journey into Publishing Part 2 ~The Mission Statement of Eventispress

Once you have made the decision to set up your own publishing company you need to make some fundamental decisions:

1. The name of the company. I found the name ‘Eventis’ when browsing through an obscure book of Roman and Greek Deity. I cannot find reference to it on the internet but the book just listed it as a Goddess of opportunity and news. It suited my needs, continuing in my Roman theme for titles, which I will write about in another blog. I really wished I had written down the name of the book now but at the time I was waiting to have a meeting with Mike Buchannan, a man who has set up his own company, in a small library north of Bedford and put the book down just as he arrived.

a.  Carry out a search to see if anyone else is using it

b. Register the name as company (through Company house or other if in another country)

c. Claim your websites. I claimed http://www.eventispress.co.uk and http://www.eventispress.com

2. The Logo. I chose an obscure font for the logo called Marquisette Bin Lined rather than a picture or symbol.

3. Your Vision. For this you need to answer a few questions:

a.What the ethics of your company?

b.What are you striving to achieve and for whom?

c.What is your ultimate motivation? – Seeing your book in print? – Making money? – Finding a readership who appreciates your writing? – Finding like minded writers? – being more in control? – an awareness of environmental issues?……..

d. Are you only going to publish your own books?

e. If the answer to (d) is ‘no’ then who else might you be willing to publish and under what terms.

f. Are you going to publish e books only?

g. If the answer to (f) is ‘no’ then are you going to just go with POD (Print on Demand) or have a print run

h. Are your target audience more likely to buy paperbacks or hardbacks?

i. If you decide on ‘paperbacks’ who is going to sell it? This subject will be a blog in itself but you may decide to keep costs down and have a website in order to send out the books yourself. This has advantages and disadvantages.

j. How do you intend to market the books?

k. Do you hope to get your books into bookshops?

4. Website Have a company website designed. Ours is still in progress although there is a holding page which explains what the company stands for and how to contact. www.eventispress.co.uk

I am sure I could write one hundred questions and there would still be more. If you find this all a bit daunting then I suggest you look back at Part 1 of this series of blogs and find a company who will do all this for you. Taking this step is not for the feint hearted, I can assure you!

And so what is our vision or the mission statement for ‘Eventispress’?

“Eventispress aims to work with experienced people in order to publish professionally produced quality books in paperback, as e books and in some cases in hardback. Once established, the aim is to publish work of local people initially, working more in the form of a cooperative, where the author takes an active part in the experience. Eventispress sells books both on the internet and through bookshops.”

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Filed under Book Shops, Libraries, Publishing your novel, Writing a novel

Journey into the Publishing World Part 1!

In my journey into writing I have discovered several ways to publish. People talk about Traditional Publishing versus Self Publishing, but I don’t see these as in competition with each other but offering alternative services. To many the Traditional route is a distant dream, worth striving for at all costs, but to others there are alternative ways, with unpredictable levels of success whichever way you choose:

THE TWO EXTREMES

1.  Find an established Publishing company who is willing to invest time and money on your writing (An extremely difficult thing to do these day)

2.  Self publish just as an e book with as low cost as possible asking family and friends to help you proof read (that’s fine if you are only really aiming to share with family and friends)

THE ONES IN BETWEEN

3. Publish through a company who may ask you for a contribution towards the costs. Each of these companies are offer different types of services. Some are up front and list the services you are paying for. Some just ask for a flat rate contribution. I would suggest, to avoid future confusion and possible disappointment whichever of these companies you choose, that you make sure you understand what you are paying for. These used to be called ‘Vanity Press.’ I dislike the term, but now I know more about the world of publishing I have a greater awareness of the role they play as publishers. Remember that some established publishing companies ask for author contributions for new, untested authors and the majority also expect début novelists to work hard to market their own work.

Acorn Independent Press for example gives you different levels of services to choose from depending on your needs

Amazon, through their Create Space will publish as an e book and paperback, without the same large

upfront charges

Some others worth checking out are AuthorHouse and Lightening Source  

YOUR OWN PUBLISHING COMPANY  

Make up your mind to set up your own company, buy in the services of experts to proof read, typeset, coverdesign and market your own novels and maybe those of others.

Here is the beginning of a three part story of how I did exactly that:

Part 1

I’m not sure whether it is reading ‘The Time of my Life’ by Ceceila Ahern, an author I have always admired which has led me to writing this post   (hence the title Honesty is the best policy!) or whether the fact that my page on ‘The Independent Author Network‘ has just been launched, or it could be having a clear out of all my correspondence with publishers in the last five years, the rejections, the vanity publishing contracts and proposals speaking gushingly about my writing and those tantalising notes, ‘you write well and we enjoyed the story  but its not for us at the moment.’ (I admit to keeping a couple of them!) The experts say take heart from any positive feedback and move on, which is what I did.

First of all I want to say thank you for Pegasus Elliot Mc Kenzie for giving me a start on this road towards ‘authordom’ and I will not go into my reasons for turning down their offer on another ‘partnership’ type of contract where they offered to publish my second novel ‘Ancasta Guide me Swiftly Home,’ but I do want to give the rationale behind Eventispress.

About two years ago I went to listen to a man who had not just self published but, instead of the ways I’d heard of, he had decided to set up his own publishing company. He talked of buying in professionals to help to produce and market his books and the whole idea excited me. As my bank manager said a year later, ‘It is as if you have been working towards this moment for ten years.’ At this talk I bought his book.(not the bank manager’s the speaker’s)

‘The Joy of Self Publishing’ by Mike Buchannan. (Mike writes about some pretty controversial subjects but I found the steps in this book very useful, reading it through twice from cover to cover.)

There are also a multitude of websites out there with advice. Personally, I think one of the best  is

Joel Friedlander’s ‘The Book Designer’

Also publications for example ‘The Writer’s Forum.’

With a great deal of soul searching and deliberation I decided that this was the route for me. Why?

I was inspired by the thought of producing a professional product and establishing a network for future writing projects. I already knew who I wanted to design the cover and had clear ideas including for example font size and a desired format.

What did I do next? Part 2 in this story will tell you about the research I carried out and decisions I took along the way. It was many more months after that when finally Eventispress was born.

Believe me, starting your own Publishing Company is not an easy option, as the Guardian reporter suggested, and so in the next post you will hear about the hurdles I’ve leapt over, and some crawled under on my belly along the way.

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Filed under Marketing your novel, Publishing your novel, Research, Writing, Writing a novel